The World Trade Hub

Navigating Trade & Investment Trends in 2025- “Keep Calm and Trade On” There were powerful panel discussions at the 54th World Trade Center Association Global Business Forum in Marseille, featuring global trade leaders: – Angela Paolini ELLARD: World Trade Organization – Ed Allison-Wright: World Trade Centers Association – Iana Dreyer – Borderlex Publishing Ltd – Lionel C. Johnson: Pacific Pension & Investment Institute (PPI) – Penny Naas: German Marshall Fund of the United States Moderated by Ken Levinson of the Washington International Trade Association (WITA) 🔑 Key Takeaways from the Dialogue: • The WTO turns 30 in 2025- now with 166 member countries, it remains a non-political institution shaping global trade through rules that directly benefit businesses worldwide. • Trade today goes far beyond tariffs • The WTO continues to evolve to remain relevant- offering not just dispute resolution but also a platform for dialogue and reform. 🔍 Trust emerged as a central theme- trust in governance, institutions, and global cooperation. Looking ahead, the panel struck an optimistic tone: • AI will shape the next generation of trade- embrace it • Resilience > isolation: After COVID, deglobalization was a fear. Now, it’s clear that diversifying and strengthening supply chains is the way forward • Developing countries have a unique window to build resilience and global relevance • Asia is undergoing a generational shift- a pivotal moment for the region’s role in global trade. In a world facing uncertainty, the message was clear: This is not the end of globalization- it’s a redefinition. #GlobalTrade #WTCA #SustainableTrade #ESG #AIinTrade #SupplyChainResilience #KeepCalmAndTradeOn #Tariffs #TradePolicy #InternationalBusiness #DigitalTrade #FutureOfTrade #WTCNetwork

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